{"id":816,"date":"2024-02-19T06:26:15","date_gmt":"2024-02-19T14:26:15","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=816"},"modified":"2024-02-05T06:34:09","modified_gmt":"2024-02-05T14:34:09","slug":"5-social-media-ecommerce-strategies-to-try-in-2024","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2024\/02\/19\/5-social-media-ecommerce-strategies-to-try-in-2024\/","title":{"rendered":"5 Social Media eCommerce Strategies to Try in 2024"},"content":{"rendered":"

Social media has become an integral part of eCommerce, but platforms and strategies continue to evolve rapidly. Our\u00a0fulfillment warehouse<\/a>\u00a0experts take a look at\u00a0five social media and digital trends<\/a>\u00a0that should be a part of your business plan in 2024.<\/p>\n

1. Explore live shopping events.<\/h3>\n

While\u00a0live shopping events<\/a>\u00a0have increased exponentially in China, the United States has not been as quick to embrace this activity. But major platforms such as TikTok and Poshmark are still betting big on the future with major investments in live shopping.<\/p>\n

2. Create a personalized shopping experience.<\/h3>\n

The Internet may be mass-market in scope, but consumers look for a shopping experience that addresses and meets their personal needs. Some companies are now using artificial intelligence (AI) to increase the number of data points they can collect and use for deep personalization.<\/p>\n

3. Leverage social influencers strategically.<\/h3>\n

The influencer industry has grown over recent years, but the winds are starting to shift as increasing numbers of consumers no longer trust such content. In response, eCommerce companies are limiting their partnerships to\u00a0organic influencers<\/a>\u00a0and placing a greater emphasis on authentic content from actual users.<\/p>\n

4. Invest in social commerce.<\/h3>\n

Social commerce, which allows shoppers to make purchases directly from platforms such as TikTok and Instagram, generated upwards of $725 billion in revenue during 2022. What’s more, experts anticipate growth to more than $6 trillion by 2030.<\/p>\n

5. Use augmented reality.<\/h3>\n

Augmented reality (AR) is helping to close the gap between in-store and online shopping. AR devices create an amazing interactive experience that makes products come alive.<\/p>\n

Expand Your Business with a Full-Service Fulfillment Warehouse<\/h2>\n

Our\u00a0scalable and personalized service programs<\/a>\u00a0free you up to focus on growing your eCommerce sales.\u00a0Contact us<\/a>\u00a0at Medallion Fulfillment & Logistics to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social media has become an integral part of eCommerce, but platforms and strategies continue to evolve rapidly. Our\u00a0fulfillment warehouse\u00a0experts take a look at\u00a0five social media and digital trends\u00a0that should be a part of your business plan in 2024. 1. Explore live shopping events. While\u00a0live shopping events\u00a0have increased exponentially in China, the United States has not … <\/p>\n

Continue reading “5 Social Media eCommerce Strategies to Try in 2024”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97,1],"tags":[36,35],"class_list":["post-816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfillment-warehouse","category-uncategorized","tag-fulfillment-company","tag-fulfillment-warehouse"],"yoast_head":"\n5 Social Media eCommerce Strategies to Try in 2024 - Medallion Fulfillment & Logistics<\/title>\n<meta name=\"description\" content=\"Our\u00a0fulfillment warehouse\u00a0experts take a look at\u00a0five social media and digital trends\u00a0that should be a part of your business plan in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2024\/02\/19\/5-social-media-ecommerce-strategies-to-try-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Social Media eCommerce Strategies to Try in 2024 - 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