{"id":50,"date":"2019-11-20T03:19:47","date_gmt":"2019-11-20T11:19:47","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=50"},"modified":"2019-11-07T09:51:39","modified_gmt":"2019-11-07T17:51:39","slug":"tips-on-how-to-get-the-most-out-of-your-next-trade-show","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2019\/11\/20\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\/","title":{"rendered":"Tips on How to Get the Most Out of Your Next Trade Show"},"content":{"rendered":"<p>There&#8217;s nothing like a trade show to get a new perspective on your industry and your customers. And while nobody will claim that getting successful results is a breeze, you can take advantage of some proven trade show tips to ease the way toward a better experience for everyone involved.<\/p>\n<p><strong>Grab Attention &#8212; Now!<\/strong><\/p>\n<p>Think about the environment of the trade show floor: booths all over, music and crowd noises, people walking by. This means you have maybe five seconds, tops, to grab the attention of passersby.<\/p>\n<p>Your booth\u2019s messaging; graphics and overall design will contribute to the success of your trade show.<\/p>\n<ul type=\"disc\">\n<li>Keep the in-booth text to a minimum &#8212; about 90 percent of written material will never get read anyway.<\/li>\n<li>Promote\u00a0<em>one<\/em>\u00a0benefit statement, and make it a game-changer; something your competitors couldn&#8217;t claim. If you can keep the message under seven words, even better.<\/li>\n<li>Use supplemental signage only to advertise here-and-now events and offers: a schedule of presentations, a grand prize drawing, an invitation to a luncheon or workshop, or an appearance by a notable figure in your industry. Save the overall sales pitches for your follow-up contact.<\/li>\n<li>If you have the space, rent some comfy chairs to scatter around your display. At best, you&#8217;ll get a captive audience to see your booth; at worst, you&#8217;ll have the gratitude of attendees weary of schlepping.<\/li>\n<\/ul>\n<p><strong>People Love Free Stuff<\/strong><\/p>\n<p>No two ways about it. Something as simple as a candy dish at your booth or table will get the instant-gratification crowd stopping in, but the more you up the ante, the more traffic you can expect. Folks in the trade show business refer to promotional items as &#8220;trinkets and trash,&#8221; and some people merely call them &#8220;<a href=\"http:\/\/www.urbandictionary.com\/define.php?term=Tchotchke\">tchotchkes<\/a>,&#8221; but the outcome is the same. Giving away stuff gets attention.<\/p>\n<p>Popular tchotchkes include affordable standbys like pens, tote bags (stuffed with your sales literature) and lanyards. If you have something significant to promote &#8212; a new product or even your company&#8217;s logo &#8212; consider branded hats, T-shirts and lightweight drink containers.<\/p>\n<p>The better the item, the more you should expect in return. Create a lead-generating contact form in print or online for attendees to complete, or save the giveaways until after an in-booth presentation.<\/p>\n<p><strong>Consider the Needs or Interests of Your Crowd<\/strong><\/p>\n<ul type=\"disc\">\n<li>Are you exhibiting in Orlando in August? Give a battery-powered handheld fan.<\/li>\n<li>Does your trade show play to a family audience? Give kid-friendly items that parents will want to take home.<\/li>\n<li>Are you in among a &#8220;green&#8221; audience? Emphasize that your freebies are made from recycled materials.<\/li>\n<\/ul>\n<p>Then there&#8217;s the heavy artillery: grand-prize items like an iPad or an AmEx gift certificate. A drawing at the trade show for a high-value prize can net you tons of leads, which you can follow up on later. Remember, though: By law, prize drawings must be random and &#8220;no purchase necessary&#8221; to enter and win; a purchase must not increase chances of winning.<\/p>\n<p><strong>Hit the Floor<\/strong><\/p>\n<p>Ideally your booth is manned by at least two, and preferably more, representatives. During the day, get someone out on the floor. This serves two purposes:<\/p>\n<ol start=\"1\" type=\"1\">\n<li>Your rep can strike up impromptu conversation with attendees, and maybe give away some tchotchkes in the process;<\/li>\n<li>Your rep can get details on what your competitors are doing at their booth<\/li>\n<\/ol>\n<p><strong>Be a Business Guru<\/strong><\/p>\n<p>For you and your reps still at the booth, engaging visitors begins with a warm greeting. To that end,\u00a0<em>never<\/em>\u00a0ignore people standing by, even if you&#8217;re busy with other visitors. A quick smile and an &#8220;I&#8217;ll be right with you&#8221; can mitigate the risk of walk-offs.<\/p>\n<p>Having made an acquaintance, follow your visitor&#8217;s line of dialog in conversation. Perhaps he&#8217;s interested in a product on display &#8212; let him get a hands-on demo if possible. But not all visitors are interested in the sale. You may have to earn the right to make a sales speech, so start your conversation at a higher level, talking about your industry and the customer&#8217;s needs.<\/p>\n<p><strong>Find Out Where the &#8220;Pain&#8221; is for the Visitor<\/strong><\/p>\n<ul type=\"disc\">\n<li>What&#8217;s been their biggest challenge?<\/li>\n<li>What would they like to achieve?<\/li>\n<\/ul>\n<p>Once you have a handle on the visitor&#8217;s issues, then you can recommend a solution. If the potential customer is still hesitant, offer to follow up later.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s nothing like a trade show to get a new perspective on your industry and your customers. And while nobody will claim that getting successful results is a breeze, you can take advantage of some proven trade show tips to ease the way toward a better experience for everyone involved. Grab Attention &#8212; Now! Think &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.medallionenterprises.com\/blog\/2019\/11\/20\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tips on How to Get the Most Out of Your Next Trade Show&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":51,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[17,19,6],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-business-consumer-relationships","tag-marketing","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips on How to Get the Most Out of Your Next Trade Show - Medallion Fulfillment &amp; Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2019\/11\/20\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips on How to Get the Most Out of Your Next Trade Show - Medallion Fulfillment &amp; Logistics\" \/>\n<meta property=\"og:description\" content=\"There&#8217;s nothing like a trade show to get a new perspective on your industry and your customers. And while nobody will claim that getting successful results is a breeze, you can take advantage of some proven trade show tips to ease the way toward a better experience for everyone involved. Grab Attention &#8212; Now! Think &hellip; Continue reading &quot;Tips on How to Get the Most Out of Your Next Trade Show&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.medallionenterprises.com\/blog\/2019\/11\/20\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\/\" \/>\n<meta property=\"og:site_name\" content=\"Medallion Fulfillment &amp; Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-20T11:19:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.medallionenterprises.com\/blog\/wp-content\/uploads\/2019\/10\/Depositphotos_5576830_xs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CAFulfillment\" \/>\n<meta name=\"twitter:site\" content=\"@CAFulfillment\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2019\\\/11\\\/20\\\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2019\\\/11\\\/20\\\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/#\\\/schema\\\/person\\\/33a9ec1716c374f873d73d608224a8fb\"},\"headline\":\"Tips on How to Get the Most Out of Your Next Trade Show\",\"datePublished\":\"2019-11-20T11:19:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2019\\\/11\\\/20\\\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\\\/\"},\"wordCount\":730,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2019\\\/11\\\/20\\\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/Depositphotos_5576830_xs.jpg\",\"keywords\":[\"Business- Consumer Relationships\",\"Marketing\",\"Tips\"],\"articleSection\":[\"Tips\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2019\\\/11\\\/20\\\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2019\\\/11\\\/20\\\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\\\/\",\"url\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2019\\\/11\\\/20\\\/tips-on-how-to-get-the-most-out-of-your-next-trade-show\\\/\",\"name\":\"Tips on How to Get the Most Out of Your Next Trade Show - Medallion Fulfillment &amp; 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