{"id":389,"date":"2021-08-17T01:46:42","date_gmt":"2021-08-17T08:46:42","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=389"},"modified":"2021-08-02T11:49:53","modified_gmt":"2021-08-02T18:49:53","slug":"google-ups-its-game-in-ecommerce-with-a-new-deep-shopify-connection","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2021\/08\/17\/google-ups-its-game-in-ecommerce-with-a-new-deep-shopify-connection\/","title":{"rendered":"Google Ups Its Game in eCommerce with a New Deep Shopify Connection"},"content":{"rendered":"

As Amazon continues its quest to strong-arm eCommerce retailers into submission, another online giant has decided not to roll over. Google, which holds a commanding 90 percent of the search engine market, has\u00a0joined forces with top eCommerce platform Shopify<\/a>\u00a0to challenge Amazon’s dominance.<\/p>\n

Google Takes on Amazon<\/strong><\/p>\n

While Google has so far been only peripherally involved in online retailing, Amazon has been encroaching on Google Ads, which was the recipient of more than 50 percent of digital ad revenues in 2020. However, Amazon grew their own advertising market share from 13.3 percent to 19 percent during the same time.<\/p>\n

With more than half of online shopping excursions beginning at Amazon, advertising was a logical extension of their other services. Similarly, Google recognized the opportunity to leverage their own robust ad business into providing an alternative for small and mid-sized eCommerce retailers who feel stifled by the lack of options.<\/p>\n

The Changing Focus at Google<\/strong><\/p>\n

The new venture is the brainchild of Bill Ready, who joined Google in January 2020 as the company’s President of Commerce and Payments. Ready had previously served as COO of PayPal and CEO of Venmo and Braintree.<\/p>\n

Ready’s arrival at Google coincided with the onset of the unprecedented global pandemic, which in turn triggered a seismic leap in the already robust eCommerce industry. Shortly thereafter, Ready took the first step in shifting Google’s strategy by offering online retailers free listings in Google Shopping.<\/p>\n

So, what exactly is the new\u00a0Google Shopping<\/a>? What it’s not, according to Ready, is an eCommerce retailer or marketplace. In a blog post sent to\u00a0Forbes<\/em>\u00a0in early May, Ready referred to it as a platform for consumers to discover a wide range of products across a spectrum of sellers, from national big-box stores to small independent retailers.<\/p>\n

Days later came Google’s I\/O Developer conference, during which Ready officially announced the company’s partnership with Shopify. He expounded on his vision of the venture as part of\u00a0an overall plan to “democratize” eCommerce<\/a>\u00a0with a “free and open” system for consumers and retailers alike.<\/p>\n

Why Google Shopping?<\/strong><\/p>\n

Here’s a look at what to expect from Google Shopping now and in the future:<\/p>\n

\u2022 With just a few clicks, merchants in Shopify’s network of 1.7 million+ retailers can install the platform’s Google channel to auto sync their inventory. They can also link a new or existing Google Ads account, and the free listings policy will continue.<\/p>\n

\u2022 Shopify sellers can feature their products on heavily trafficked Google platforms, including Maps, Images, Search, Lens and YouTube. More than 1 billion “shopping journeys” occur on these platforms daily, making them fertile sites for new customers.<\/p>\n

\u2022 Google’s powerful access to comprehensive sets of data will power\u00a0Shopping Graph<\/a>, an AI-generated model that makes connections between products, sellers and brands. In an example of this synergy, when a shopper views images of products in Photos, it will trigger a suggestion to search for places to buy the items via Lens.<\/p>\n

\u2022 Amazon isn’t the only online presence in Google’s crosshairs. The company is testing a program that allows YouTube users to shop for products they discover through their favorite content creators. This is in response to the growing presence of TikTok and Facebook in the eCommerce arena.<\/p>\n

Coast-to-Coast Fulfillment Services to Fit Your Needs<\/strong><\/p>\n

How do you set yourself apart in the competitive eCommerce field? Sophisticated shoppers insist on exceptional service, rapid delivery, and complete responsiveness. Let\u00a0Medallion Fulfillment & Logistics<\/a>\u00a0handle your storage and shipping needs while you focus on growing your business.<\/p>\n

Our\u00a0scalable, cost-effective solutions<\/a>\u00a0include our Amazon replenishment program.\u00a0Contact us today<\/a>\u00a0to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

As Amazon continues its quest to strong-arm eCommerce retailers into submission, another online giant has decided not to roll over. Google, which holds a commanding 90 percent of the search engine market, has\u00a0joined forces with top eCommerce platform Shopify\u00a0to challenge Amazon’s dominance. Google Takes on Amazon While Google has so far been only peripherally involved … <\/p>\n

Continue reading “Google Ups Its Game in eCommerce with a New Deep Shopify Connection”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,14,68,49,40,98,97,67,101,72],"tags":[107,99,35,106],"class_list":["post-389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boston-fulfillment-services","category-ca-fulfillment-services","category-california-fulfillment-services","category-east-coast-fulfillment-warehouse","category-fbm","category-fulfillment-companies","category-fulfillment-warehouse","category-la-fulfillment-services","category-ma-fulfillment-services","category-massachusetts-fulfillment-services","tag-3pl-services","tag-fulfillment-companies","tag-fulfillment-warehouse","tag-medallion-fulfillment"],"yoast_head":"\nGoogle Ups Its Game in eCommerce with a New Deep Shopify Connection - Medallion Fulfillment & Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2021\/08\/17\/google-ups-its-game-in-ecommerce-with-a-new-deep-shopify-connection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ups Its Game in eCommerce with a New Deep Shopify Connection - Medallion Fulfillment & Logistics\" \/>\n<meta property=\"og:description\" content=\"As Amazon continues its quest to strong-arm eCommerce retailers into submission, another online giant has decided not to roll over. 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