{"id":216,"date":"2020-07-28T01:12:57","date_gmt":"2020-07-28T08:12:57","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=216"},"modified":"2020-06-24T12:17:16","modified_gmt":"2020-06-24T19:17:16","slug":"limited-time-and-limited-stock-offers-why-scarcity-gets-shoppers-to-commit","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2020\/07\/28\/limited-time-and-limited-stock-offers-why-scarcity-gets-shoppers-to-commit\/","title":{"rendered":"Limited Time and Limited Stock Offers \u2013 Why Scarcity Gets Shoppers to Commit"},"content":{"rendered":"

Are you creating the sense of urgency necessary to cinch sales? Turns out, losing the lollygagging looky loos and\u00a0getting shoppers to commit may be simpler than you think<\/a>.<\/p>\n

Urgency & Sales Motivation<\/strong><\/p>\n

To prevent people from “thinking about it” and possibly forgetting about it \u00a0 scarcity is key to taking advantage of the buyer psychology not to miss out. Limited time offers and limited stock prevent pesky procrastination.<\/p>\n

How Much Does Scarcity Affect Buying Decisions?<\/strong><\/p>\n

In\u00a0a study by WhichTestWon<\/a>, a simple countdown timer resulted in nearly 9% better conversions than a product page without a timer. Another retail study conducted by Digital Commons at the University of Nebraska indicated consumer competitiveness, in-store hiding and hoarding, and urgency to purchase in stores using perceived scarcity strategies including limited quantities and limited time sales.<\/p>\n

What Types of Perceived Scarcity Tactics Can You Put to Work for Your Business?<\/strong><\/p>\n

\u2022 Limited time offers<\/strong>
\nTime restricted sales, such as holiday and game-day themed offers ramp-up the psychological trigger to avoid loss.<\/p>\n

\u2022 Limited quantity<\/strong>
\nUse limited stock to your advantage, showing scarcity to boost perceived value. Advertising real-time stock is a great way to accomplish this.<\/p>\n

\u2022 Limited quantity\/limited price<\/strong>
\nAirlines use this all the time, boasting “only 3 seats at $50.” The rest may be $51, or $40, but since they don’t show availability \u2013 the buying public remains unaware.<\/p>\n

\u2022 Flash sales<\/strong>
\nVery limited time offers on hand-selected items.<\/p>\n

\u2022 Product page countdown timers<\/strong>
\nRather than simply posting the date, countdown timers ticking away the sale offer a visual reminder of product scarcity.<\/p>\n

\u2022 Timed shopping offers<\/strong>
\nExpress and free shipping deals for those that act fast are another super incentive.<\/p>\n

\u2022 Copy-writing tactics<\/b>
\nThe language you use can also create urgency, such as “Going fast!” or “Supply is limited!”<\/p>\n

The Devil in the Details<\/strong><\/p>\n

Remember, the goal here is to motivate purchases \u2013 not lie to customers, which creates a bad image for your brand. Base all scarcity tactics on something \u2013 a need to make room for the upcoming season’s inventory, overstock. Don’t just toss a timer on a page and expect a sales boost. And don’t overdo it. Encourage procrastinators \u2013 but don’t pressure customers and incite buyer’s remorse.<\/p>\n

Getting shoppers to commit is easy with rapid response and delivery. Make things happen with the help of\u00a0Medallion Fulfillment and Logistics for you order processing and fulfillment<\/a>\u00a0needs. Learn more today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you creating the sense of urgency necessary to cinch sales? Turns out, losing the lollygagging looky loos and\u00a0getting shoppers to commit may be simpler than you think. Urgency & Sales Motivation To prevent people from “thinking about it” and possibly forgetting about it \u00a0 scarcity is key to taking advantage of the buyer psychology … <\/p>\n

Continue reading “Limited Time and Limited Stock Offers \u2013 Why Scarcity Gets Shoppers to Commit”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,4,50],"tags":[24,33,65,52,93],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-east-coast-fulfillment-warehouse","category-tips","category-west-coast-fulfillment-warehouse","tag-business-tips","tag-emarketing-strategy","tag-emarketing-tips","tag-fulfillment-services","tag-hooking-customers"],"yoast_head":"\nLimited Time and Limited Stock Offers \u2013 Why Scarcity Gets Shoppers to Commit - Medallion Fulfillment & Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2020\/07\/28\/limited-time-and-limited-stock-offers-why-scarcity-gets-shoppers-to-commit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Limited Time and Limited Stock Offers \u2013 Why Scarcity Gets Shoppers to Commit - Medallion Fulfillment & Logistics\" \/>\n<meta property=\"og:description\" content=\"Are you creating the sense of urgency necessary to cinch sales? 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