{"id":171,"date":"2020-05-20T01:57:46","date_gmt":"2020-05-20T08:57:46","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=171"},"modified":"2020-04-23T06:59:54","modified_gmt":"2020-04-23T13:59:54","slug":"the-amazon-effect-considerations-for-ecommerce-and-brick-and-mortar-store-owners","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2020\/05\/20\/the-amazon-effect-considerations-for-ecommerce-and-brick-and-mortar-store-owners\/","title":{"rendered":"The Amazon Effect: Considerations for eCommerce and Brick and Mortar Store Owners"},"content":{"rendered":"

In the increasingly crowded and competitive world of eCommerce, Amazon remains the gold standard. The impact of the online retailing behemoth has been so primal and far-reaching that marketing experts have coined a term for it: “Amazon Effect.”<\/p>\n

As the leader in\u00a0California fulfillment services<\/a>, we work to stay on top of trends and innovations influencing the industry. Here’s what you need to know about\u00a0the Amazon Effect<\/a>\u00a0and how it applies to your business.<\/p>\n

Shifting Buyer Expectations<\/strong><\/p>\n

Amazon’s principal effect has come in the area of buyer expectations. Consumers are demanding a buyer’s journey be “frictionless and immediate,” and these expectations cut across the digital arena to goods and services purchased in brick-and-mortar locations.<\/p>\n

These three benefits top the list of what retailers are expected to provide today:<\/strong><\/p>\n

\u2022 Free shipping, which is most prominently featured in Amazon’s Prime membership program. While shipping costs can be steep, Amazon has found that it’s paid off in powerful customer loyalty and add-on sales.<\/p>\n

\u2022 Speedy turnaround time, where customers receive orders in days rather than weeks. Amazon Prime’s free shipping takes only two days, and same-day delivery is available in more than 10,000 locations.<\/p>\n

\u2022 Easy access, with a variety of options for ordering and delivery. For example, Amazon offers delivery or pick-up for grocery orders and certain items are eligible for subscriptions where orders are entered and delivered automatically.<\/p>\n

Generational Differences and the Millennial Mindset<\/strong><\/p>\n

Not surprisingly, younger consumers who have spent their entire lives with technology are more demanding when it comes to eCommerce fulfillment and delivery.\u00a0A 2018 survey of online shoppers<\/a>\u00a0in the U.S., Canada and U.K. found that less than 50 percent of respondents between the ages of 18 and 34 were fully satisfied with their orders.<\/p>\n

Other studies have uncovered the “Millennial Mindset,” which Amazon has embraced with great success. The Millennial Mindset is a group of six brand values that buyers from 18-34 rate highly in their shopping experience:<\/p>\n

\u2022 Social Circle: Is a brand popular within a buyer’s circle of family and friends?<\/p>\n

\u2022 Self: Does a brand generate an emotional connection?<\/p>\n

\u2022 Innovative: Does a brand lead its field in creative advancements?<\/p>\n

\u2022 Trusted: Does a brand have consumers’ best interests at heart?<\/p>\n

\u2022 Purposeful: Does a brand contribute to the greater good?<\/p>\n

\u2022 Accessible: Is a brand easily assimilated into a buyer’s lifestyle?<\/p>\n

While this mindset originated with Millennials, it’s having a ripple effect through other generations. At this point, Generation X has adopted the mindset nearly as completely as Millennials have.<\/p>\n

Countering the Amazon Effect in Brick-and-Mortar Stores<\/strong><\/p>\n

\u2022 Use locations to\u00a0complement eCommerce<\/a>, not duplicate or compete with it.<\/p>\n

\u2022 Engage high-tech solutions to track in-store behavior<\/p>\n

\u2022 Leverage mobile apps with mPos, location-aware coupons and personalized service.<\/p>\n

California Fulfillment Services that Exceed Customer Expectations<\/strong><\/p>\n

Medallion Fulfillment & Logistics provides a\u00a0comprehensive set of eCommerce services<\/a>\u00a0that scale to meet your specific needs.\u00a0Contact us<\/a>\u00a0to learn more about why we should be your first choice in cost-effective and efficient California fulfillment services.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the increasingly crowded and competitive world of eCommerce, Amazon remains the gold standard. The impact of the online retailing behemoth has been so primal and far-reaching that marketing experts have coined a term for it: “Amazon Effect.” As the leader in\u00a0California fulfillment services, we work to stay on top of trends and innovations influencing … <\/p>\n

Continue reading “The Amazon Effect: Considerations for eCommerce and Brick and Mortar Store Owners”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,68,49,40,67,50],"tags":[34,43,69,53],"class_list":["post-171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca-fulfillment-services","category-california-fulfillment-services","category-east-coast-fulfillment-warehouse","category-fbm","category-la-fulfillment-services","category-west-coast-fulfillment-warehouse","tag-east-coast-fulfillment","tag-fbm","tag-fulfillment-by-medallion","tag-west-coast-fulfillment"],"yoast_head":"\nThe Amazon Effect: Considerations for eCommerce and Brick and Mortar Store Owners - Medallion Fulfillment & Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2020\/05\/20\/the-amazon-effect-considerations-for-ecommerce-and-brick-and-mortar-store-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Amazon Effect: Considerations for eCommerce and Brick and Mortar Store Owners - Medallion Fulfillment & Logistics\" \/>\n<meta property=\"og:description\" content=\"In the increasingly crowded and competitive world of eCommerce, Amazon remains the gold standard. 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