{"id":165,"date":"2020-05-06T01:52:27","date_gmt":"2020-05-06T08:52:27","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=165"},"modified":"2020-04-23T07:03:01","modified_gmt":"2020-04-23T14:03:01","slug":"mobile-matters-important-ecommerce-trends-to-embrace","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2020\/05\/06\/mobile-matters-important-ecommerce-trends-to-embrace\/","title":{"rendered":"Mobile Matters \u2013 Important eCommerce Trends to Embrace"},"content":{"rendered":"<p>Ecommerce was a seismic shift in the retailing landscape, allowing consumers to shop from the comfort of their own home. Now\u00a0<a href=\"https:\/\/www.bigcommerce.com\/blog\/mobile-commerce\/#common-pitfalls-of-mobile-commerce\" target=\"_blank\" rel=\"noopener noreferrer\">mobile commerce<\/a>\u00a0(mcommerce) has expanded that freedom even further as smartphones and tablets turn any location into a virtual marketplace<\/p>\n<p>By 2021, mcommerce is projected to make up\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/249863\/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">more than 50 percent of all retail ecommerce sales<\/a>. Are your\u00a0<a href=\"https:\/\/www.medallionenterprises.com\/services\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">ecommerce fulfillment services<\/a>\u00a0optimized to meet the demand? Stay ahead of the competition by implementing these mcommerce trends and innovations.<\/p>\n<p><strong>Mobile First<\/strong><\/p>\n<p>In the earlier days of ecommerce, the norm was to design websites that were responsive to mobile. As mcommerce has risen in importance, online retailers are reversing the practice and designing for mobile first and optimizing for the web.<\/p>\n<p><strong>Speedier Checkouts<\/strong><\/p>\n<p>Convenience is the biggest advantage of ecommerce. Studies show payment options such as one-click checkout and mobile wallets generate up to 10 percent more mobile conversions.<\/p>\n<p><strong>App or Website?<\/strong><\/p>\n<p>When Apple and Google launched their app stores, industry experts predicted that mobile apps would be the dominant form in the future. While apps definitely have grown in popularity, mobile browser users still outnumber mobile app users approximately 2 to 1. Give careful consideration to which option will better serve your audience.<\/p>\n<p><strong>Augmented Reality<\/strong><\/p>\n<p>Brick-and-mortar stores still offer a more tactile experience than ecommerce, but innovations like augmented reality help close the gap. Augmented reality apps use cameras, touch screens and other sensory elements to integrate real images for greater functionality. One of the more successful examples is IKEA Place, which lets users virtually &#8220;design&#8221; a home, office or other space with 3D true-to-scale objects.<\/p>\n<p><strong>Chatbots and Messenger Apps<\/strong><\/p>\n<p>When your online customers have a question, do they have to ask it via email? Savvy shoppers don&#8217;t want to wait, and they&#8217;ll head for another site that&#8217;s more responsive. Provide real-time interaction with chatbots and messenger apps for prompt customer service and a more personalized experience.<\/p>\n<p><strong>Omni-Channel Marketing<\/strong><\/p>\n<p>Ecommerce is the most recent spoke in the multi-channel wheel which offers customers a variety of ways to browse and shop. Mobile commerce helps e-retailers go beyond a multi-channel model to an omni-channel model that breaks down boundaries to present a single, unified user experience. Products are at the core of the multi-channel model, but the omni-channel model is centered on the customer.<\/p>\n<p><strong>Improved Page Speed<\/strong><\/p>\n<p>It&#8217;s no surprise that page speed, which is inextricably linked to ease of use, is a primary driver of customer loyalty. Nearly 50 percent of shoppers won&#8217;t wait longer than three seconds for a page to load before leaving.<\/p>\n<p>If you need another reason to ramp up page speed, Google rolled out their mobile-first indexing in 2018, which means rankings now give preference to mobile sites instead of desktop sites.<\/p>\n<p><strong>Ecommerce Fulfillment Services for Today and the Future<\/strong><\/p>\n<p>Is keeping up with the demands of ecommerce fulfillment taking valuable time away from growing your business? We offer\u00a0<a href=\"https:\/\/www.medallionenterprises.com\/about\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">customized ecommerce fulfillment services<\/a>\u00a0that scale along with your company.\u00a0<a href=\"https:\/\/www.medallionenterprises.com\/about\/contact.html\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Medallion Fulfillment &amp; Logistics<\/a>\u00a0to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce was a seismic shift in the retailing landscape, allowing consumers to shop from the comfort of their own home. Now\u00a0mobile commerce\u00a0(mcommerce) has expanded that freedom even further as smartphones and tablets turn any location into a virtual marketplace By 2021, mcommerce is projected to make up\u00a0more than 50 percent of all retail ecommerce sales. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.medallionenterprises.com\/blog\/2020\/05\/06\/mobile-matters-important-ecommerce-trends-to-embrace\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mobile Matters \u2013 Important eCommerce Trends to Embrace&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,68,49,67,50],"tags":[34,53],"class_list":["post-165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca-fulfillment-services","category-california-fulfillment-services","category-east-coast-fulfillment-warehouse","category-la-fulfillment-services","category-west-coast-fulfillment-warehouse","tag-east-coast-fulfillment","tag-west-coast-fulfillment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Matters \u2013 Important eCommerce Trends to Embrace - Medallion Fulfillment &amp; Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2020\/05\/06\/mobile-matters-important-ecommerce-trends-to-embrace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Matters \u2013 Important eCommerce Trends to Embrace - Medallion Fulfillment &amp; Logistics\" \/>\n<meta property=\"og:description\" content=\"Ecommerce was a seismic shift in the retailing landscape, allowing consumers to shop from the comfort of their own home. Now\u00a0mobile commerce\u00a0(mcommerce) has expanded that freedom even further as smartphones and tablets turn any location into a virtual marketplace By 2021, mcommerce is projected to make up\u00a0more than 50 percent of all retail ecommerce sales. &hellip; Continue reading &quot;Mobile Matters \u2013 Important eCommerce Trends to Embrace&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.medallionenterprises.com\/blog\/2020\/05\/06\/mobile-matters-important-ecommerce-trends-to-embrace\/\" \/>\n<meta property=\"og:site_name\" content=\"Medallion Fulfillment &amp; Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-06T08:52:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.medallionenterprises.com\/blog\/wp-content\/uploads\/2020\/04\/Depositphotos_10492966_xs.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"424\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy McCord\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CAFulfillment\" \/>\n<meta name=\"twitter:site\" content=\"@CAFulfillment\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy McCord\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/05\\\/06\\\/mobile-matters-important-ecommerce-trends-to-embrace\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/05\\\/06\\\/mobile-matters-important-ecommerce-trends-to-embrace\\\/\"},\"author\":{\"name\":\"Nancy McCord\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/#\\\/schema\\\/person\\\/33a9ec1716c374f873d73d608224a8fb\"},\"headline\":\"Mobile Matters \u2013 Important eCommerce Trends to Embrace\",\"datePublished\":\"2020-05-06T08:52:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/05\\\/06\\\/mobile-matters-important-ecommerce-trends-to-embrace\\\/\"},\"wordCount\":501,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/05\\\/06\\\/mobile-matters-important-ecommerce-trends-to-embrace\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Depositphotos_10492966_xs.jpg\",\"keywords\":[\"East Coast Fulfillment\",\"West Coast Fulfillment\"],\"articleSection\":[\"CA Fulfillment Services\",\"California Fulfillment Services\",\"East Coast Fulfillment Warehouse\",\"LA Fulfillment Services\",\"West Coast Fulfillment Warehouse\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/05\\\/06\\\/mobile-matters-important-ecommerce-trends-to-embrace\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/05\\\/06\\\/mobile-matters-important-ecommerce-trends-to-embrace\\\/\",\"url\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2020\\\/05\\\/06\\\/mobile-matters-important-ecommerce-trends-to-embrace\\\/\",\"name\":\"Mobile Matters \u2013 Important eCommerce Trends to Embrace - Medallion Fulfillment &amp; 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