{"id":151,"date":"2020-04-15T01:48:59","date_gmt":"2020-04-15T08:48:59","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=151"},"modified":"2020-04-15T04:43:16","modified_gmt":"2020-04-15T11:43:16","slug":"got-a-new-product-to-sell-get-some-tips-on-how-to-create-demand","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2020\/04\/15\/got-a-new-product-to-sell-get-some-tips-on-how-to-create-demand\/","title":{"rendered":"Got a New Product to Sell? Get Some Tips on How to Create Demand"},"content":{"rendered":"

 <\/p>\n

It survived the concept pitch, the drawing board, R&D, prototypes, focus groups, and testing. Now your new product is ready to launch.<\/span><\/p>\n

Whether you opt for a “soft launch”<\/a>\u00a0to introduce your baby to just a few markets or demographics; or a “hard launch” that involves a company-wide strategy and major rollout, you’ll want to build brand recognition and product awareness the fastest, most cost-efficient and most ROI-oriented ways as possible.<\/p>\n

In years past, the debut of a new product into the market meant heavy investment in paid advertising. Just 10 years ago, you may have designed your launch around print ads, brochures, radio, outdoor boards… the so-called “interruption” marketing.<\/p>\n

Today, however, consumers are more savvy and more discriminating. They’re less likely to respond to such expensive media as TV, print, or direct mail, and more likely to head for their desktops, laptops, tablets and smartphones. In fact, a recent\u00a0survey<\/a>\u00a0revealed that 50 percent of today’s shoppers spend 75 percent of shopping time online!<\/p>\n

Let’s repeat that statistic:\u00a0Half<\/em>\u00a0of the consumers spend\u00a0most<\/em>\u00a0of their shopping time on the Internet. It’s where they get their information and, increasingly, make their purchase decisions.<\/p>\n

If your marketing is mired in 20th century tactics, you have a great opportunity to enjoy the benefits 21st century marketing can offer in terms of brand recognition.<\/p>\n

The New “Word of Mouth”<\/strong><\/p>\n

A 2011\u00a0survey<\/a>\u00a0of small-business owners revealed a surprising fact about their attitude toward online marketing.<\/p>\n