{"id":1465,"date":"2026-03-23T01:00:10","date_gmt":"2026-03-23T08:00:10","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=1465"},"modified":"2026-03-06T08:13:16","modified_gmt":"2026-03-06T16:13:16","slug":"the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2026\/03\/23\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\/","title":{"rendered":"The &#8220;Zone Skipping&#8221; Math: A CFO&#8217;s Guide to Bi-Coastal Logistics\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">In the world of eCommerce, the Marketing Director is often focused on the &#8220;front end&#8221;\u2014customer acquisition costs (CAC), conversion rates, and brand identity. But for the CFO, the real battle is fought on the &#8220;back end.&#8221; Once a customer clicks &#8220;buy,&#8221; the profitability of that sale is\u00a0immediately\u00a0at the mercy of shipping zones, fuel surcharges, and transit times.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If your brand is fulfilling from\u00a0a single location\u2014whether\u00a0it\u2019s\u00a0a garage in Ohio or a mega-warehouse in Texas\u2014you are\u00a0likely leaking\u00a0margin with every cross-country shipment. At\u00a0<\/span><a href=\"https:\/\/www.medallionenterprises.com\/index.html\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">Medallion Fulfillment &amp; Logistics<\/span><\/b><\/a><span data-contrast=\"auto\">,\u00a0we\u2019ve\u00a0spent 30 years helping brands realize that\u00a0logistics\u00a0isn&#8217;t\u00a0just a cost center;\u00a0it\u2019s\u00a0a mathematical puzzle that, when solved, unlocks massive capital.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The solution?\u00a0<\/span><b><span data-contrast=\"auto\">The Bi-Coastal Advantage.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><b><span data-contrast=\"none\">Understanding the &#8220;Zone&#8221; Trap<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Major carriers like UPS, FedEx, and USPS calculate domestic shipping rates based on &#8220;Zones.&#8221; These zones are\u00a0determined\u00a0by the distance between the point of origin and the\u00a0final destination.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Zones 1 &amp; 2:<\/span><\/b><span data-contrast=\"auto\">\u00a0Local deliveries (0\u2013150 miles).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Zone 8:<\/span><\/b><span data-contrast=\"auto\">\u00a0Cross-country deliveries (1,800+ miles).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The price jump from a Zone 2 shipment to a Zone 8 shipment\u00a0isn&#8217;t\u00a0incremental\u2014it\u2019s\u00a0exponential. For a standard 5lb package, shipping from Los Angeles to New York (Zone 8) can cost\u00a0<\/span><b><span data-contrast=\"auto\">35% to 50% more<\/span><\/b><span data-contrast=\"auto\">\u00a0than shipping from Boston to New York (Zone 2). If half of your customer base is on the opposite coast\u00a0from\u00a0your warehouse, you are effectively paying a &#8220;geography tax&#8221; on 50% of your revenue.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><b><span data-contrast=\"none\">The Mathematics of Zone Skipping<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">&#8220;Zone Skipping&#8221; is the strategic practice of inserting inventory closer to the end consumer to bypass high-zone shipping rates. By\u00a0utilizing\u00a0Medallion\u2019s bi-coastal hubs in\u00a0<\/span><a href=\"https:\/\/www.medallionenterprises.com\/california-fulfillment-company.html\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">Los Angeles<\/span><\/b><\/a><span data-contrast=\"auto\">\u00a0and\u00a0<\/span><a href=\"https:\/\/www.medallionenterprises.com\/massachusetts-fulfillment-company.html\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">Boston<\/span><\/b><\/a><span data-contrast=\"auto\">, you\u00a0aren&#8217;t\u00a0just adding a warehouse; you are shortening the map.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Consider a brand shipping 5,000 orders a month.\u00a0<\/strong><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Single Warehouse Model (Midwest):<\/span><\/b><span data-contrast=\"auto\">\u00a0Average shipping cost per package is\u00a0<\/span><b><span data-contrast=\"auto\">$12.50<\/span><\/b><span data-contrast=\"auto\">\u00a0due to a mix of mid-range zones.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Medallion Bi-Coastal Model:<\/span><\/b><span data-contrast=\"auto\">\u00a0By splitting inventory, the majority of orders fall into Zones 1\u20134.\u00a0The average shipping cost drops to\u00a0<\/span><b><span data-contrast=\"auto\">$9.75<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">The CFO\u2019s Calculation:<\/span><\/b><span data-contrast=\"auto\">\u00a0A savings of $2.75 per package across 5,000 orders equals\u00a0<\/span><b><span data-contrast=\"auto\">$13,750 in found profit per month.<\/span><\/b><span data-contrast=\"auto\">\u00a0Over a fiscal year, that is\u00a0<\/span><b><span data-contrast=\"auto\">$165,000<\/span><\/b><span data-contrast=\"auto\">\u00a0added directly to the EBITDA without increasing your marketing spend by a single dime.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><b><span data-contrast=\"none\">Beyond the Shipping Label: The &#8220;Time-Value&#8221; of Inventory<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Shipping costs are the most visible savings, but the &#8220;math&#8221; of a bi-coastal partner goes deeper.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Reduced Transit Time = Faster Cash Flow:<\/span><\/b><span data-contrast=\"auto\">\u00a0When a package arrives in 2 days instead of 6, customer satisfaction spikes. More importantly, return cycles happen faster, and the &#8220;time-to-reorder&#8221; shrinks.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\n<p><\/span><\/li>\n<li><b><span data-contrast=\"auto\">Carrier Leverage:<\/span><\/b><span data-contrast=\"auto\">\u00a0Medallion has 30 years of history and massive aggregate volume. We pass our negotiated enterprise rates to our partners, providing &#8220;small-to-mid-sized&#8221; brands with &#8220;Fortune 500&#8221; shipping power.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\n<p><\/span><\/li>\n<li><b><span data-contrast=\"auto\">Port Proximity:<\/span><\/b><span data-contrast=\"auto\">\u00a0Our LA facility is minutes from the nation\u2019s busiest ports. Reducing the &#8220;drayage&#8221; (the truck trip from the port to the warehouse) for your imported containers can save thousands of dollars per shipment compared to hauling that same container to an inland hub.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"3\"><b><span data-contrast=\"none\">The Strategic Redundancy Factor<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">A CFO\u2019s job is also to manage\u00a0risk. A single-node fulfillment strategy is a &#8220;Single Point of Failure.&#8221; If a blizzard shuts down the Northeast or a wildfire affects the West Coast, a single-warehouse brand goes dark.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With Medallion\u2019s unified technology, your inventory is visible across both coasts. If one region faces a disruption, we can pivot fulfillment to the other hub, ensuring your revenue stream\u00a0remains\u00a0uninterrupted. That is &#8220;business continuity&#8221; that you\u00a0don&#8217;t\u00a0have to build yourself.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><a href=\"https:\/\/www.medallionenterprises.com\/about\/contact.html\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">The Medallion Difference<\/span><\/b><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">At Medallion Fulfillment &amp; Logistics, we\u00a0aren&#8217;t\u00a0just a software platform with a rented warehouse. We are a family-owned, experienced partner that understands the physical reality of the supply chain. We provide the bi-coastal infrastructure you need to stop overpaying for &#8220;Zone 8&#8221; and start investing in your brand\u2019s future.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When\u00a0you&#8217;re\u00a0ready to look at the numbers,\u00a0we\u2019re\u00a0ready to show you the math.<\/span><a href=\"https:\/\/www.medallionenterprises.com\/fees\/index.html\" target=\"_blank\" rel=\"noopener\"><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> Get a free price quote today!<\/span><\/a><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of eCommerce, the Marketing Director is often focused on the &#8220;front end&#8221;\u2014customer acquisition costs (CAC), conversion rates, and brand identity. But for the CFO, the real battle is fought on the &#8220;back end.&#8221; Once a customer clicks &#8220;buy,&#8221; the profitability of that sale is\u00a0immediately\u00a0at the mercy of shipping zones, fuel surcharges, and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.medallionenterprises.com\/blog\/2026\/03\/23\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The &#8220;Zone Skipping&#8221; Math: A CFO&#8217;s Guide to Bi-Coastal Logistics\u00a0&#8220;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,231,207,252,71,14,233,3,232,11,227],"tags":[258,55,94,54,259],"class_list":["post-1465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3pl-provider","category-3pl-solutions","category-3pl-warehouse-for-tiktok-shops","category-bi-coastal-fulfillment","category-boston-fulfillment-services","category-ca-fulfillment-services","category-merchandise-fulfillment","category-news","category-scalable-ecommerce-fulfillment","category-startups","category-tiktok-shop-fulfillment","tag-boston-ecommerce-fulfillment","tag-boston-fulfillment","tag-ecommerce-fulfillment","tag-la-fulfillment","tag-los-angeles-ecommerce-fulfillment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The &quot;Zone Skipping&quot; Math: A CFO&#039;s Guide to Bi-Coastal Logistics\u00a0 - Medallion Fulfillment &amp; Logistics<\/title>\n<meta name=\"description\" content=\"Shipping from one warehouse? 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Discover the bi-coastal advantage: reduce transit times and shipping rates today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.medallionenterprises.com\/blog\/2026\/03\/23\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\/\" \/>\n<meta property=\"og:site_name\" content=\"Medallion Fulfillment &amp; Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T08:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.medallionenterprises.com\/blog\/wp-content\/uploads\/2026\/03\/iStock-1518861135-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"805\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Hogestyn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CAFulfillment\" \/>\n<meta name=\"twitter:site\" content=\"@CAFulfillment\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Hogestyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2026\\\/03\\\/23\\\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2026\\\/03\\\/23\\\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\\\/\"},\"author\":{\"name\":\"David Hogestyn\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/#\\\/schema\\\/person\\\/34f796d5e888417fb940b0a404e65983\"},\"headline\":\"The &#8220;Zone Skipping&#8221; Math: A CFO&#8217;s Guide to Bi-Coastal Logistics\u00a0\",\"datePublished\":\"2026-03-23T08:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2026\\\/03\\\/23\\\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\\\/\"},\"wordCount\":654,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2026\\\/03\\\/23\\\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/iStock-1518861135-scaled.jpg\",\"keywords\":[\"Boston ecommerce fulfillment\",\"Boston Fulfillment\",\"eCommerce Fulfillment\",\"LA Fulfillment\",\"Los Angeles ecommerce fulfillment\"],\"articleSection\":[\"3PL Provider\",\"3PL Solutions\",\"3PL Warehouse for TikTok Shops\",\"Bi-Coastal Fulfillment\",\"Boston Fulfillment Services\",\"CA Fulfillment Services\",\"Merchandise Fulfillment\",\"News\",\"Scalable eCommerce Fulfillment\",\"Startups\",\"TikTok Shop Fulfillment\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2026\\\/03\\\/23\\\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2026\\\/03\\\/23\\\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\\\/\",\"url\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2026\\\/03\\\/23\\\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\\\/\",\"name\":\"The \\\"Zone Skipping\\\" Math: A CFO's Guide to Bi-Coastal Logistics\u00a0 - Medallion Fulfillment &amp; Logistics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2026\\\/03\\\/23\\\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/2026\\\/03\\\/23\\\/the-zone-skipping-math-a-cfos-guide-to-bi-coastal-logistics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/iStock-1518861135-scaled.jpg\",\"datePublished\":\"2026-03-23T08:00:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.medallionenterprises.com\\\/blog\\\/#\\\/schema\\\/person\\\/34f796d5e888417fb940b0a404e65983\"},\"description\":\"Shipping from one warehouse? 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