{"id":107,"date":"2020-03-02T05:01:21","date_gmt":"2020-03-02T13:01:21","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=107"},"modified":"2020-03-02T05:01:21","modified_gmt":"2020-03-02T13:01:21","slug":"how-can-you-compete-against-amazon-in-2020","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2020\/03\/02\/how-can-you-compete-against-amazon-in-2020\/","title":{"rendered":"How Can You Compete Against Amazon in 2020?"},"content":{"rendered":"

Yes, when it comes to ecommerce, Amazon is the proverbial elephant in the room. Ignoring the online giant isn’t going to make it disappear, so the only business you have control over is your own. Do you wave the white flag or dig in and fight?<\/p>\n

The good news is that, with a little creativity and skillful marketing, you can successfully compete against Amazon.\u00a0Incorporate these valuable tips<\/a>\u00a0to reinvigorate your digital storefront and your\u00a0ecommerce fulfillment services<\/a>\u00a0will be running on all cylinders in 2020.<\/p>\n

1. Refine Your Focus<\/p>\n

Amazon’s blessing and curse is that it wants to be all things to all people. As a small- or mid-sized online business, you have the flexibility to\u00a0find your company’s specific niche<\/a>\u00a0and learn that segment inside and out. Once you’re established as an authority, you’ll become the go-to source for your product offering.<\/p>\n

2. Leverage Content Marketing and Social Media<\/p>\n

Amazon is a faceless behemoth and they do nothing to counteract that image. Use content marketing and social media to personalize your company and forge a connection with customers. Start a blog, share interesting stories and articles, run a contest, post pictures and videos. Be sure to track results and fine-tune your strategy based on what’s working and what isn’t.<\/p>\n

3. Optimize Customer Experience<\/p>\n

Can you even remember the last time Amazon made any changes to their website? Product pages are busy, clunky and boring, regardless of the device. A sleek, streamlined, user-friendly interface that’s consistent across all platforms and devices goes a long way toward making your company stand out. By the way, if you haven’t optimized for mobile traffic yet, what are you waiting for?<\/p>\n

4. Don’t Fall Into the Price Trap<\/p>\n

Some retailers make the mistake of lowering prices as a knee-jerk response to competition. Almost no one has the same economies of scale found at Amazon, so slashing prices is a losing proposition. Memberships, limited-quantity items and customization are just a few ways you can make shopping your storefront feel exclusive, which is a more effective way of differentiating yourself.<\/p>\n

5. Offer Rewards and Loyalty Programs<\/p>\n

Did you know that, until Apple Pay finally edged it out in late 2019, Starbucks had the most widely-used mobile payment app? Part of the reason is because users earn points toward free Starbucks food and beverages. Programs that offer discount codes, special offers and similar perks to frequent shoppers or members are a reliable way to build loyalty and encourage repeat sales.<\/p>\n

6. Create a Subscription Service<\/p>\n

According to a study by top management consulting firm Bain & Company in conjunction with Harvard Business School, just a\u00a0five percent increase in customer retention<\/a>\u00a0can boost profits anywhere from 25 to 95 percent. A subscription service is easy to implement and brings in steady revenue while reducing costs. As a bonus, repeat customers are more likely to make referrals.<\/p>\n

7. Provide Top-Level Shipping and Delivery<\/p>\n

Thanks to Amazon Prime, online shoppers expect prompt, free shipping and convenient delivery. While it may not be feasible for you to offer 100 percent free shipping, you should provide at least some type of option, such as free delivery for a minimum total purchase. Tracking details and a no-fuss return policy should also be included in your shipping and delivery program.<\/p>\n

Medallion: Ecommerce Fulfillment Services for Today and the Future<\/p>\n

Are you looking for ecommerce fulfillment services that will grow along with your business?\u00a0Medallion Fulfillment & Logistics<\/a>\u00a0offers a full range of services that are flexible enough to scale according to your needs.<\/p>\n

Contact us<\/a>\u00a0to learn more, including information about our\u00a0Amazon replenishment warehousing service<\/a>. We now have a warehouse in Boston, Massachusetts in addition to our Los Angeles, California location to serve your need for fast delivery nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yes, when it comes to ecommerce, Amazon is the proverbial elephant in the room. Ignoring the online giant isn’t going to make it disappear, so the only business you have control over is your own. Do you wave the white flag or dig in and fight? The good news is that, with a little creativity … <\/p>\n

Continue reading “How Can You Compete Against Amazon in 2020?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,3,11,4],"tags":[37,36,35],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca-fulfillment-services","category-news","category-startups","category-tips","tag-amazon","tag-fulfillment-company","tag-fulfillment-warehouse"],"yoast_head":"\nHow Can You Compete Against Amazon in 2020? - Medallion Fulfillment & Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2020\/03\/02\/how-can-you-compete-against-amazon-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can You Compete Against Amazon in 2020? - Medallion Fulfillment & Logistics\" \/>\n<meta property=\"og:description\" content=\"Yes, when it comes to ecommerce, Amazon is the proverbial elephant in the room. 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