{"id":1061,"date":"2024-12-18T10:08:00","date_gmt":"2024-12-18T18:08:00","guid":{"rendered":"https:\/\/www.medallionenterprises.com\/blog\/?p=1061"},"modified":"2024-12-02T11:15:46","modified_gmt":"2024-12-02T19:15:46","slug":"happy-holidays-from-the-team-at-medallion-fulfillment-avoiding-the-post-holiday-sales-slump-2","status":"publish","type":"post","link":"https:\/\/www.medallionenterprises.com\/blog\/2024\/12\/18\/happy-holidays-from-the-team-at-medallion-fulfillment-avoiding-the-post-holiday-sales-slump-2\/","title":{"rendered":"Happy Holidays From the Team At Medallion Fulfillment: Avoiding the Post Holiday Sales Slump"},"content":{"rendered":"

No matter how successful the holiday selling season is for your eCommerce business, there\u2019s no time to rest on your laurels. You can\u2019t afford to ease up and have a soft start to the new year. Let\u00a0our fulfillment company team<\/a>\u00a0share some valuable tips to help avoid\u00a0that dreaded post-holiday sales slump<\/a>.<\/p>\n

1. Conduct a post-holiday sale.<\/p>\n

Sales and discounts are part of your holiday marketing plan, but there\u2019s no reason they can\u2019t be part of after-holiday marketing as well. Top global brands such as Nike are known to run clearance sales straight through the month of January. This strategy can pay some additional benefits:<\/p>\n

\u2022 Offering deep discounts or buy-one-get-one sales is a good way to clear out old inventory and make room for new merchandise.<\/p>\n

\u2022 Great pricing can mitigate the effect of\u00a0post-holiday returns<\/a>\u00a0by enticing customers to spend more money to upgrade.<\/p>\n

2. Retarget your existing customer base.<\/p>\n

When email ads are retargeted, studies show that the click-through rate is 180.6 percent higher than the initial email run. This plan also builds loyalty that pays benefits in the long run.<\/p>\n

3. Highlight season-appropriate items.<\/p>\n

This is where your market research will come in handy. Have you identified any specific buying patterns during the beginning of each year? In addition, there are many products such as outerwear and snow removal equipment that are sure-fire sellers during this time of year.<\/p>\n

4. Up your social media game.<\/p>\n

Holiday activities may have slowed down\u00a0social media use<\/a>, but during the post-holiday lull, old habits are sure to come back. If you\u2019ve been meaning to try TikTok or include more interactive content, there\u2019s no time like the present.<\/p>\n

Partner with Our Fulfillment Company in 2025<\/p>\n

Let\u00a0Medallion Fulfillment & Logistics<\/a>\u00a0help make 2025 your best year yet.\u00a0Contact us<\/a>\u00a0to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

No matter how successful the holiday selling season is for your eCommerce business, there\u2019s no time to rest on your laurels. You can\u2019t afford to ease up and have a soft start to the new year. Let\u00a0our fulfillment company team\u00a0share some valuable tips to help avoid\u00a0that dreaded post-holiday sales slump. 1. Conduct a post-holiday sale. … <\/p>\n

Continue reading “Happy Holidays From the Team At Medallion Fulfillment: Avoiding the Post Holiday Sales Slump”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127,146],"tags":[128,36],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3pl-provider","category-fulfillment-company","tag-3pl-provider","tag-fulfillment-company"],"yoast_head":"\nHappy Holidays From the Team At Medallion Fulfillment: Avoiding the Post Holiday Sales Slump - Medallion Fulfillment & Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medallionenterprises.com\/blog\/2024\/12\/18\/happy-holidays-from-the-team-at-medallion-fulfillment-avoiding-the-post-holiday-sales-slump-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy Holidays From the Team At Medallion Fulfillment: Avoiding the Post Holiday Sales Slump - Medallion Fulfillment & Logistics\" \/>\n<meta property=\"og:description\" content=\"No matter how successful the holiday selling season is for your eCommerce business, there\u2019s no time to rest on your laurels. 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