Fulfillment warehouses know what works for ecommerce selling as we see the results of your marketing efforts – lots of orders or a big crash. Make sure you are changing up your Facebook marketing and organic strategy to take advantage of Facebook's newest news feed changes.
Facebook created an unprecedented platform for sharing family photos, dining experiences, and crazy cat videos and it has also a boon for business using Facebook pay per click advertising. Companies found a captive audience for their advertising content, which in turn drove more traffic to their sites.
After coming under fire for some of its practices, Facebook recently made major changes to its algorithms in order to promote more meaningful interactions between users. Will this negate Facebook's value as a powerful advertising platform?
Don't write Facebook off just yet. Here are some tips to help you leverage Facebook's new landscape and keep your ecommerce store busy with new orders.
Seven Tips to Incorporate Facebook's News Feed Changes into Your Advertising Strategy
1. Provide Engaging Organic Content
Facebook wants more meaningful interactions, but that doesn't leave companies out in the cold. "Meaningful" is anything that enhances a user's life, regardless of the source. Move away from banner ads and "engagement bait" in favor of Facebook Live videos and other content that generates interaction.
Continue to post interesting content to your page, but do not expect these organic status updates to bring in users to your Facebook page. Instead make sure you have great content once they click your ad and visit your website or like your page and decide to follow you.
2. Create a Narrative
Everyone loves a good story. Crafting a compelling narrative is a way to establish connections and build relationships. Studies show that sequenced ads can generate an 87 percent increase in landing page visits. That kind of boost in traffic could definitely benefit your company.
3. Refine Your Target Audience
Relevance is another element of "meaningful." Instead of taking a scattershot approach, make sure you're targeting the users that you want to reach with your ads. Facebook's Audience Insights provides valuable data to help you zero in on potential customers and then cater to those demographics.
4. Take Advantage of Non-Feed Placement
Facebook's News Feed has always been the premiere spot for ad placement. Pricing will certainly increase as changes make this space even more valuable and sought-after. Now is the time to explore Facebook's wide range of alternative ad placements, such as groups, right-column, and sponsored content and even mobile and Instagram ads.
5. Avoid "One Size Fits All" Content Approach
Are you still publishing posts across all social media platforms? Companies can no longer afford to use generic, cookie-cutter content as their status updates on social media. For best results, learn what works on Facebook and craft business page posts accordingly. Use the same strategy for Twitter and other platforms.
6. Use Tags Generously
If you mention other businesses, products or services, tag them in your posts. This is likely to spark a greater degree of interaction that will raise your rankings in the new algorithms. In addition, tag your location if you're a local company to boost your visibility.
7. Quality over Quantity
In theory, quality has always been the goal of good Facebook advertising. The reality is that many companies over post to artificially increase their reach. This strategy can backfire spectacularly and actually hurt your visibility with the new algorithms.
Medallion: Your Comprehensive Fulfillment Warehouse Solution
At Medallion Fulfillment & Logistics, your success is our number one goal. Our fulfillment warehouse services can be tailored and scaled to meet the specific needs of your business. Contact us to learn more about our state-of-the-art California fulfillment services.
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