Read Online
May 2012 |
Got a New Product to Sell? Get Some Tips on How to Create Demand
Whether you opt for a "soft launch" to introduce your baby to just a few markets or demographics; or a "hard launch" that involves a company-wide strategy and major rollout, you'll want to build brand recognition and product awareness the fastest, most cost-efficient and most ROI-oriented ways as possible. Read the full article. |
Read Online
April 2012 |
The New Facebook Cover Photo and Strategies
Just in case you missed the memo, Facebook has moved all business pages into their new timeline layout as of March 30th. In case you missed the notice, here is a quick tutorial that will help you spruce up your Facebook Business page fast! Read the full article. |
Read Online
March 2012 |
If You're Selling Online, You'll Want to Become a Member of the Hot New Startup Pinterest
With its traffic in the U.S. skyrocketing Pinterest, the new online scrapbook site, is now one of the top 10 social networking and forum sites. According to comScore, the website had over 11 million unique visitors in December, 2011. Time magazine included Pinterest in its "50 Best Websites of 2011" column. Find out why you should be watching this new start up too. Read the full article. |
Read Online
February 2012 |
Important 2012 E-commerce Trends Businesses should be Aware of
In November of 2011, at the PubCon Vegas show, Matt Cutts, a highly respected, distinguished engineer at Google, suggested marketers focus on social, local and mobile. They were hot e-commerce areas in 2011 and data indicates they're going to get even hotter in 2012. Here are a few of the important trends to watch for in 2012. Read the full article. |
Read Online
January 2012 |
How the Changes to the United States Postal Service Affect Businesses
To decrease its staggering financial losses the U.S. Postal Service is considering closing up to about 250 processing facilities and eliminating about 28,000 jobs. The U.S. Postal Service lost $5.1 billion dollars in 2011. According to spokesman Dave Williams, the proposed changes will save the U.S. Postal Service $2.1 billion annually. Find out what changes are planned that may impact your business in 2012. Read the full article. |
Read Online
December 2011 |
How the Recent Facebook Changes Impact Your Business
In September of 2011, Facebook, the massive social networking website, introduced an array of new changes. Many businesses are upset with the new way Facebook functions, even though many of the changes were designed to let businesses and brands interact more easily with prospective customers. It’s time for businesses to embrace the changes and provide users a more robust experience. Here's a list of prominent changes businesses should be aware of. Read the full article. |
Read Online
November 2011 |
A Great Press Release Gains Media Attention and Valuable One Way Inbound Links
Many companies use a press release to announce their product, website or special offer to the world. An engaging, informative press release has the potential to reach thousands or even millions of people. The challenge is writing a press release in the format of a news article but maintain the basic aspects of a good sales letter. Editors and reporters seek interesting press releases to fill up their publications. Read the full article. |
Read Online
October 2011 |
How to Sell More and Make More Money This Holiday Season
Shoppertrak, the self-avowed world's leader of retail intelligence, is projecting a 3% increase in sales in both November and December for brick and mortar stores. eMarketer is predicting a 12% increase in online sales for this holiday season. These projected increases in sales however, may come at a price; with greater competition for online and in-store spending through discounting and free shipping offers. Read the full article. |
Read Online
September 2011 |
Why Offering Free Shipping will Increase Your Online 2011 Holiday Orders
According to comScore, a leading Internet marketing research company, during the first three weeks of the holiday season in 2010, 45 percent of transactions included free shipping, the percentage rose to 50 percent by the 21st of November, increased to 55 percent in the week ending November 28 and was still at a high rate of 51 percent in the week ending December 5. Read the full article. |
Read Online
August 2011 |
When Does it Make Sense for a Business to Use a Fulfillment House? What Companies Need to Know
Most ecommerce companies are surprised by how little third-party fulfillment costs, particularly when compared to how much they already spend to warehouse, package, and ship products. Outsourcing order fulfillment is cost effective and allows you to switch variable costs to fixed costs. Read the full article. |
Read Online
July 2011 |
Google's Going Local, Why Google Places Pages Are Now More Important than Ever for Organic Placement
With Google pushing location specific listings pulled from their Google Places index, it's getting harder for prospects to find your "real" website. Localization is the rage with search engines right now; even Bing and Yahoo have gotten into the act too. It is now more important than ever to use your local Places page as a doorway to bring visitors into your website. Read the full article. |
Read Online
June 2011 |
QR Codes: The Future of Marketing
Make room for the next big thing – QR codes. What's a QR code?
It's essentially a wacky looking, matrix barcode users scan with a camera-enabled
smart phone. Scanning the QR code connects the user to a mobile-optimized web
page, video or photographs or activates functions such as email, SMS and IM.
The free QR codes are simple to produce, distribute and display. Read the full article. |
Read Online
May 2011 |
Don't Get Banned from Selling on
Amazon; It Could Be Forever!
Amazon.com offers small businesses and entrepreneurs ready access to a huge customer market for their goods. Of course, sellers pay a price for the opportunity to trade on Amazon's good name, Internet saturation and global market reach. Not only do private sellers often find themselves in direct competition with the Internet behemoth for products and services, but Amazon holds all the cards. To protect its own reputation and maintain a satisfied customer base, Amazon's sellers' agreement and myriad rules stack the deck firmly in Amazon's favor.
Read the full article. |
Read Online
April 2011 |
Why You Need and How to Get a Federal Employer Identification (EIN) Number
If
you own and operate a business, [fname], you may be required to obtain
a Federal Employer Identification Number (EIN) and should consider doing so
even if not required. Read the full article. |
Read Online
March 2011 |
Harness the Power of Inbound Marketing to Attract Customers to Your Website
There's a new kid on the marketing team and he's not only changing
the rules, he's playing a whole new ball game. Inbound marketing is leveling
the playing field, allowing small-scale entrepreneurs and start-ups to go toe-to-toe
with the big leagues and score. Fast, fun and cheap, inbound marketing is an
entrepreneur's marketing dream. Read the full article.
|
Read Online
February 2011 |
How to Use Facebook to Build Your Customer Base
The power of social media to connect with consumers, drive brand recognition
and build customer base is changing the way businesses connect with consumers.
Social media marketing capitalizes on the same type of good will and loyalty
that people afford their friends to convert casual site visitors into product
consumers. Read the full article. |
