So the big end-of-year holiday season is over. New Year's, Super Bowl, and Valentine's Day provide some marketing punch to get 2020 off to a good start. But how do you drive sales through those infamous late-winter doldrums?
Spring is a time of fresh starts, and that's a great hook for some creative promotional opportunities. Get your eCommerce fulfillment services ready to pump out the orders when you use these marketing events and promotional tips.
Spring Marketing Events
Major spring holidays include St. Patrick's Day (Tuesday, March 17), Easter (Sunday, April 12), and Mother's Day (Sunday, May 10). Why not set yourself apart from the competition with clever promotions attached to some lesser-known holidays?
» World Book Day – Thursday, March 5 You don't sell books or reading materials? Think outside the box. Run a contest and give away books on a topic related to your products. Post writing prompt and ask customers to share their responses. Do a blitz to sign up followers for your newsletter.
» International Women's Day – Sunday, March 8 This holiday is a potential gold mine. According to a survey reported by CNBC, women are still far more likely than men to shop online, so the range of promotional possibilities is wide open. Along with conventional ideas such as discount codes, consider posting pictures of female employees with their moms or donating a portion of sales from that day to a women's charity.
» Earth Day – Wednesday, April 20 Do you sell any products made from sustainable or recycled materials? They're natural tie-ins. Give away eco-friendly reusable imprinted with your logo.
» Cinco de Mayo – Tuesday, May 5 While the Hispanic theme is obvious, it's not the limit. Focus on the "Cinco" part with promotions such as five percent off sales above a certain total or special pricing on purchases of five or more items.
Are your creative juices flowing now? The National Day Calendar lists hundreds of whimsical holidays, including National Scrabble Day (Monday, April 13), Star Wars Day (Monday, May 4), and National Eat What You Want Day (Monday, May 11). Have fun and generate excitement with campaigns based on quirky occasions.
Spring Promotional Tips
• Build good will by thanking loyal customers by email, social media or even actual cards.
• With fewer hours of daylight during winter, people are ready for relief from the dreariness. Incorporate vibrant pops of color in your website, social media posts, and marketing materials.
• Continue the use of visuals by staging a photo contest. Choose a season-centric theme like "spring break" or "spring cleaning," or be more focused and have people post pictures using one of your products.
• Speaking of spring cleaning, why not conduct your own? Run specials on excess or discontinued inventory, teasing the arrival of great new products.
• Don't forget digital cleaning. This is a perfect time to update your website and social media pages, removing outdated information and posting fresh material.
• No one enjoys paying income tax. Turn a negative into a positive with deals tied into Tax Day (Wednesday, April 15). And don't forget about those people receiving refunds. Schedule a promotion such as a coupon good for two to three weeks after the 15th when refund checks will be arriving.
ECommerce Fulfillment Services for All Seasons
Do you struggle with handling the ebbs and flows of your digital storefront? Medallion Fulfillment & Logistics offers a full range of eCommerce fulfillment services flexible enough to accommodate your company's specific needs throughout the year.
Contact us to learn more, including information about our efficient and cost-effective Amazon replenishment warehousing program.
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